How to Use the Psychology of Colors When Marketing

Do you feel tranquility calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign? Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been...

10 Ways to Use the BBB to Grow Your Business

If you own a business, you already know about the Better Business Bureau and the importance of its ratings. But that isn’t all the BBB has to offer. Below is a list of some lesser-known features of the BBB and how they might be able to boost your business growth....

5 Tax Planning Tips for Your Small Business

We’re more than halfway through 2014: Where does your business stand in terms of taxes? Last week, a client of mine had an ugly surprise when I finished his tax return and disclosed he owed a lot of money to the IRS. His first reaction was to be mad at the messenger....
How Much Business Liability Do You Need?

How Much Business Liability Do You Need?

There is no set formula regarding how much liability a business needs. However, the more coverage you have, the more bulletproof your business becomes. If you are running a very successful business, you will probably want minimal disruption if an incident occurs in...