How to Use the Psychology of Colors When Marketing

Do you feel tranquility calm when surrounded by green fields and blue skies? Or perhaps slightly alarmed when staring at a red stop sign? Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been...

10 Ways to Use the BBB to Grow Your Business

If you own a business, you already know about the Better Business Bureau and the importance of its ratings. But that isn’t all the BBB has to offer. Below is a list of some lesser-known features of the BBB and how they might be able to boost your business growth....

5 Tax Planning Tips for Your Small Business

We’re more than halfway through 2014: Where does your business stand in terms of taxes? Last week, a client of mine had an ugly surprise when I finished his tax return and disclosed he owed a lot of money to the IRS. His first reaction was to be mad at the messenger....
How Much Business Liability Do You Need?

How Much Business Liability Do You Need?

There is no set formula regarding how much liability a business needs. However, the more coverage you have, the more bulletproof your business becomes. If you are running a very successful business, you will probably want minimal disruption if an incident occurs in...
What to Do When You Mess Up As an Entrepreneur

What to Do When You Mess Up As an Entrepreneur

Nobody likes to admit when they’ve made a mistake and risk the embarrassment, reputation-sullying, or potential wrath from the person who was wronged. This is especially true of Millennials, who were raised with participation trophies and parents with a propensity for...
6 Helpful Tips for Training Small Business Employees

6 Helpful Tips for Training Small Business Employees

When you tell your employees it’s time for the weekly training meeting, you can almost see their groans. Training is generally not anyone’s favorite hour of the day and it can be expensive, especially for small business startups. However, when it comes to a small...
Contractors: Get To Know These Insurance Phrases

Contractors: Get To Know These Insurance Phrases

Insurance requirements in construction contracts contain important but confusing phrases. Phrases like “contractual liability” and “primary and noncontributory” have different meanings and impacts on a contractor’s liability insurance coverage. A contractor signing a...